I’m excited to share a simple yet highly effective strategy that has generated $60,000 in gross commission income for my real estate business. This tactic is something anyone can implement with the right approach, and I’m here to guide you through every step of the process. Let’s dive into how you can fill your pipeline with easy deals and significantly boost your earnings in 2024 and beyond.
The Power of Networking on Facebook
You might be thinking, “I’ve been on Facebook forever; what’s new about that?” Well, it’s not about just being on Facebook or running ads. It’s about how you engage in specific, targeted networking with other real estate agents to nurture relationships and potentially gain referrals. This approach is particularly effective if you’re in a location with high inbound or outbound migration, like I am in San Diego, California. People often move in and out of the state for various reasons—cost of living, job opportunities, or even the beautiful weather.
Establishing Your Presence
The first step is to make your presence known within your brokerage network and on Facebook. At my brokerage, LPT Realty, I ensure everyone knows I specialize in the San Diego market. I regularly post a short video or a graphic reminding them that I’m their go-to San Diego referral partner. But the real magic happens in the large, albeit sometimes overwhelming, Facebook groups filled with real estate agents. Yes, some members might be bots, and the groups can feel a bit chaotic, but they are gold mines for networking.
Engaging with Peers
Here’s what I do: I actively participate in discussions, answer questions, and connect with agents who provide thoughtful insights. After engaging with their content, I send them a friend request on Facebook, follow them on Instagram, and connect on LinkedIn. This multi-platform approach ensures I’m visible in their social media feeds, keeping me top of mind.
Building Relationships Through Direct Communication
Once we connect, I immediately reach out with a personalized text message and a quick video message. This might sound like:
“Hey, what’s up, Bob? My name is Isaac. Thanks so much for connecting with me here on Facebook. I wanted to put a face to the name, let you know I’m a real person, and I’m excited to help anyone you know looking to buy, sell, or invest in the San Diego market. Please let me know what areas you cover so I can also refer clients your way!”
This direct and personal approach not only starts conversations but also leads to actual referrals.
Leveraging Video Messages for Impact
Video messages have a lasting impact. When you respond to a post in a Facebook group, even if there are hundreds of comments, a personalized video can set you apart. It shows you’re proactive and genuinely interested in connecting, not just another name in a sea of comments.
Persistence Pays Off
Even if you don’t get a referral immediately, continuing to engage and follow up can make a significant difference. For instance, if I notice a post in a Facebook group asking for agent recommendations and it already has numerous responses, I still make it a point to send a video message. This persistence often pays off, as people remember the effort and are more likely to consider you next time.
Creating Opportunities from Challenges
It’s crucial to understand that even if you’re late to the party, your effort can still shine through. For example, if an agent has a bad experience with someone else they found through a referral, they might remember your proactive approach and turn to you instead. This is why I always follow up as if I were the first to respond, maintaining a high level of professionalism and readiness.
Endorsing Others Can Benefit You
Interestingly, endorsing other competent agents, even if they are your competition, can work in your favor. I once mentioned another agent, Carla, in a video message, acknowledging her skills even though she wasn’t part of my team. This act of goodwill not only showcased my collaborative spirit but also led to a referral because the client appreciated the honest endorsement.
Networking Beyond Facebook
While Facebook is a powerful tool for networking, don’t limit yourself. Engaging on other platforms like Instagram and LinkedIn, and even attending industry events, can broaden your network and increase your visibility. Each platform offers unique opportunities to connect with different segments of your target audience.
Continuous Engagement is Key
Regularly liking, commenting, and sharing content from your network helps keep your relationships active. This continuous engagement makes you familiar to your peers, building a foundation of trust and recognition that is essential when they or someone they know needs real estate services in your area.
Conclusion
In conclusion, leveraging Facebook and other social media platforms for targeted networking can significantly enhance your real estate business. By establishing a strong online presence, engaging actively with peers, and maintaining persistent communication, you can build a network that brings in substantial referrals. Remember, it’s about being proactive, personable, and persistent. With these strategies, I’ve managed to secure $60,000 in GCI and have more potential earnings on the way. So, take these insights, apply them to your strategy, and watch as your business grows. Happy selling!
I hope this article has provided you with valuable insights into maximizing your networking efforts for better business outcomes. If you have any questions or additional tips, feel free to share them in the comments below. Until next time, keep networking and keep closing those deals!
Isacc Guzman is a Real Estate Agent with LPT Realty, YouTuber and blogger. He is the founder of Your Home Team San Diego and Real Estate CEOs (therealestatceos.com).